A few weeks ago, Microsoft released “Bing”, a new Internet search engine whose official launch was preceded by low-key marketing (even Microsoft learned a valuable lesson from Google: a quiet release at first, then after a few months of adjustments, a hardcore ad campaign).  Let’s avoid making any comments about the name (I think they could have chosen something better) and focus on what has been promised. According to what has been written, this is supposed to be an Internet search engine which functions on new approaches and new algorithms.

I began to try out the new and improved features, but after two minutes I had to stop: in order to try out Bing’s  new characteristics, you must first select the United States as your country of origin (searching in “search all” mode isn’t enough to extend the query to the entire Web).Therefore, you must know English and of course, your searches must be related to the American world (if these first few months are positive, I’m sure Microsoft will progressively expand these services to other languages and other markets). Anyway, once I resolved the language and country problem, I was able to run a few tests and I believe that it is best to put my judgments on hold: there are some interesting elements but the system needs to be put to the test by users for a few months, so that Microsoft can work out some the bugs.

One thing I can say is that I do not see any semantic or revolutionary functions. Concentrating on set contexts such as: shopping, travel, health and local commerce makes sense and can guarantee better results, but overall, it seems like it is just an evolution of what has already been established in the past.

It must also be said that for the first time, it appears that the arrival of Bing has stirred things up for Google (and this is good) but we’ll have to wait and see over the next few months if it is able to produce long-lasting and concrete effects.

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