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Data, Maps, Intelligence: Tools for development in enterprises and institutions

European Geomarketing Association, Milan September 29, 2009

EGA has organized an event to be held on September 29, in Milan. EGA, Associazione Europea del Geomarketing (European Geomarketing Association), was founded by Expert System, Nielsen, Gfk Retail&Technology Italia, TPS-PVT, professors from Università Milano Bicocca and Università Cattolica del Sacro Cuore (Milan Bicocca University and Sacred Heart Catholic University).

“Data, Maps, Intelligence: Tools for development in enterprises and institutions”: This first appointment will address the utilization and application of geomarketing tools in public and private enterprises.

During this meeting, the results of EGA’s on-line survey (conducted with the help of Expert System) regarding the application of geomarketing activities in Italy will be presented, as well as some success stories involving the use of such instruments.

Save the date!
Tuesday, September 29, 2009 – 9:30 AM – 1:00 PM
Milano, Palazzo Isimbardi – Via Vivaio, 1

EGA is a nonprofit organization for the international promotion of projects, studies and experiences in the field of marketing and geomarketing. Founded by Expert System, Nielsen, Gfk Retail&Technology Italia, TPS-PVT, professors of Università Milano Bicocca and Università Cattolica del Sacro Cuore (Milan Bicocca University and Sacred Heart Catholic University), EGA seeks to inform businesses and public entities about the advantages of geomarketing, a discipline that uses territorial data to support marketing analyses.


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