Expert System and Unicab Bring Sentiment Analysis to Radio
3 July 2012
Expert System and Unicab, a leader in market research, have developed a special solution based on the Cogito Search Explore Engine Listening Platform, the sentiment analysis platform of Expert System that applies the power of semantic technology to social media analysis in real time.
Information on listener trends and preferences is a critical element for radio stations in staying in touch with, and maintaining, their listeners. Being able to seize the opportunities presented by real-time listener opinions and behaviours as expressed in social media is a real advantage in attracting listeners.
Expert System’s Cogito Search Explore Engine Listening Platform helps take advantage of the proliferation of online conversations and opinions through comprehensive semantic analysis of social media. Cogito SEE Listening Platform simplifies and improves monitoring of sentiment, helping companies exploit all of the information available on social media for strategic advantage and increased profitability.
“Listener satisfaction is a critical factor for strategic decision making and is at the heart of our offering,” said the president of a leading Italian broadcasting company. “Our partnership with Unicab and the Cogito semantic platform allows us to embrace innovation and harness the dynamic opportunities presented by the web to increase the quality of interaction with our listeners.”
Unicab is a leading market research firm, founded in 1967. Worldwide customers include Fiat Group, Iveco, major Italian radio stations, BNL, ISTAT, Italy Mercedes-Benz and Civita Association.