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How Contextual Awareness Is Redefining Business Intelligence

Information Week, October 28, 2015

– Contextual analysis, with the help of mobile devices and the Internet of Things, is giving businesses the data they need to reach individuals in relevant and meaningful ways.

Organizations commonly use enterprise BI solutions and analytics to answer important “what” questions, such as what’s happened, what’s happening now, and what’s likely to happen in the future. But the critical missing piece is often why.

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