Marketing in the Web 3.0 World
2010 Semantic Technology Conference, San Francisco – CA June 21-23 2010
Expert System will take part in the “Marketing in the Web 3.0 World” Conference, which will be dedicated to the impact of semantic technology on Marketing & Advertising (Semantic Technology Conference, Hilton San Francisco, Union Square 333 O’Farrell Street, San Francisco, CA June 21-25 2010
This conference will answer the question: how will the semantic web change marketing and advertising? It will be the first comprehensive discussion of these revolutionary technologies in this context, and is designed for an audience of marketing technologists and strategists.
The first solutions are here now, for better targeting of online ads, brand protection, and more relevant search. Solutions for sentiment analysis and real-time web monitoring are following closely. Next up is the evolution towards “Marketing with Data.”
Numerous marketing and advertising applications are already being used today, from market research to online commerce and customer service. You will learn how they work, see them demonstrated, and meet the people who built them. You’ll see examples of existing semantic and linked data marketing successes, and get guidance on the pros and cons of trying them for yourself.
Expert System CEO J. Brooke Aker will join the panel presentation: “Mobile Semantics” (From 3.30 to 4.30 p.m. PT on Thursday, June 24th).
Mobile devices are the perfect home for semantic technology, from natural language interfaces, to smart inter-connections between device data, internet data and social media. By applying semantic technology, a new level of search functionality can be achieved for question-answer systems, social media disintermediation, customer self-help and more. This panel will describe how to use context, precision, relevance, discovery and interaction to go beyond traditional keyword index search to improve mobile search.