News, Press Coverage

A Plan for Achieving ROI via Text Analytics

Dec 6, 2014

– ROI is the end goal for many big data and enterprise related projects and it is refreshing to see some information published in regards to if companies achieve it like we recently saw in a Smart Data Collective article, “Text Analytics, Big Data and the Keys to ROI.” According to a study released last year (further discussed in“Text/Content Analytics 2011: User Perspectives on Solutions and Providers”) the reason many businesses do not get positive returns has to do with the planning phase. Many report that they did not start with a clear plan to get there.

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