Recorded Webinar: It’s All Semantics — How to Prevent Misplaced Advertisements On-line
Recorded 25 Mar 2010
The main issue limiting the on-line advertising market is the disconnect between advertisement placement and the relevance of the copy. This is due to the reliance on keyword frequency without considering the meaning. Ads may appear on pages that have little significance to the assigned page or may produce counterproductive effects. For example, an ad for a Caribbean vacation package may inadvertently appear near an article about a massive hurricane that ripped through that region…
Semantic ad systems automatically extract the meaning in text to increase the relevance of ads, and maximise the website visitor’s receptiveness to advertising content.