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Semantic Intelligence for Marketing & Competitive Insight

Finmeccanica to be highlighted during a seminar, 10-25-2007

Arnaldo Auletta, Strategy Manager at Finmeccanica, will be the keynote speaker at the Expert System sponsored seminar on the use of semantic technology to be held Thursday November 15th 2007, from 2,30 pm to 6,30 pm at the Starhotel Metropole – via Principe Amedeo, 3 Rome – Italy.

Mr. Auletta will focus his remarks on how Finmeccanica, a global industrial group in the areas of aerospace and defence, uses semantic technologies in the analysis and management of unstructured information available on the Web.  In particular, Mr. Auletta will reveal how Finmeccanica gains strategic marketing and competitive insight for advanced decision making.

The Italian Marketing Association (Associazione Italiana di Marketing) is a co-sponsor of the seminar and will also feature Stefano Spaggiari, Chief Executive Officer of Expert System.  Mr. Spaggiari will present a report on the use of semantics for Web 2.0 content.  Web 2.0 is commonly referred to as user generated content coming from social networking sites, blogs, etc.  The variability and common expressions used in Web 2.0 is great but the report details how semantic technologies can be used to harvest and understand consumers’ perspectives on a wide range of subjects. 

Download the presentation:
Finmeccanica Success Story
Arnaldo Auletta, Finmeccanica Holding Strategies Director

About Finmeccanica

Finmeccanica is the main Italian industrial group operating globally in the aerospace, defence and security sectors, and is one of the world’s leading groups in the fields of helicopters and defence electronics. It is also the European leader for satellite and space services as well as having considerable know-how and production capacity in the energy and transport fields.
Headquartered in Italy and with a vast industrial base in the UK as well as important production facilities in the rest of Europe and in the USA, Finmeccanica has a workforce of more than 58,000 people, and a revenues volume of euro mil. 12,472.
Technology and innovation are the keystones of Finmeccanica’s success and competitive edge. For this reason, the Group invests 1.8 billion euros a year in R&D activities (representing 14% of revenues), making Finmeccanica the leading Italian investor in hi-tech sectors. As far as the core business is concerned, investments amount to 20% of turnover – a percentage that is higher than some of its main competitors.
A large part of R&D investment is channelled into dual technology projects, leading to significant advantages in civil applications of considerable strategic importance. To maintain its leadership in hi-tech sectors, Finmeccanica focuses on the value of its human resources, and the laboratories of its subsidiaries are staffed by around 3,000 highly specialized researchers.
Expert System Semantic Intelligence

Expert System is the leading provider of semantic intelligence software enabling enterprise, government and OEM customers to discover, classify, and understand information contained in unstructured text. One of the few companies in the world to supply advanced linguistic technologies to Microsoft for its Office Suite, Expert System provides customers with an exclusive patent pending platform for the semantic understanding of natural language. This platform COGITO powers the effective valorization of intellectual capital and a better utilization of the strategic knowledge of any organization.
Customers around the world include: Microsoft, AskMeNow, Eni, Pirelli, RCS MediaGroup, ANSA, Vodafone, Telecom Italia, Ing Direct, and the Italian Ministry of Defence and the Ministry of the Interior Affairs.


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