SemTech 2009: The Current State of Technology
Tom Togue’s presentation on Open Calais kicked off the day on June 16th at the Semantic Technology Conference 2009 and inspired me to try to outline what seem to be the emerging trends (including risks and opportunities) in the semantic technology market, it’s current state and some possible developments.
First off, in order to bring about the widespread use of semantic technology, the instruments for development and integration need to be available. The adoption of semantic technology by companies won’t come about just because it’s cool or because its discussed on Twitter. It will happen only when the technology or the applications developed from it demonstrate a clear cut way to save on, improve on and speed up business’ strategic activities. This means that those who propose a change toward semantic instruments can’t just market it’s practicality, instead they have to make its potential value for businesses stand out.
For social networking applications, a strategy has to be devised in order to create solutions which are able to generate income. Whether or not this will happen in the near future remains a mystery. The ability of semantic technologies to prove themselves and be decisive enough to take this leap will be yet another element which will influence its success, even if it seems unlikely that it will happen quickly, it would be nice to see the results from the first so-called semantic social networks…
Advertising remains a word which is taboo for every technical expert in the industry, but it is also the key to helping content providers generate greater revenue and profit. Semantic technology’s validity in the improvement of efficiency and productivity of advertising should really be taken into consideration. Personally, I believe that it is the most immediate factor which could contribute to an explosive growth in the industry.
The development of semantic search engines which can directly compete with Google seems unlikely. If we focus more on the vertical sectors however, the opportunities are colossal and at this point, it is clear that resources and the will to realize semantic engines are abundant.
Content providers and news aggregators, can use semantics to extract more value from available information (greater possibilities for access and utility). The opportunity to be able to aggregate, classify and cross-reference content using semiautomatic mechanisms gives aggregators, such as the Huffington Post or Techmeme, remarkable potential advantages.
Author: Luca Scagliarini