Blog, Semantic Intelligence

SemTech 2009: This Year Was a Success

After a presentation from the New York Times, the Semantic Technology Conference of 2009 came to a close. Evan Sandhaus, the newspaper’s semantic expert, talked about how, from the beginning of the twentieth century, the Times have made historical efforts to use and value the immense quantity of available content and about how now is a period of crisis for the publishing industry, therefore strategies must be more decisive and significant. During the presentation, Evan officially announced the NYT’s participation in the Linked Data project. This will make the newspaper’s massive index easily accessible through Internet and linkable to other content or applications. This is an important step because it opens the doors to a new generation of Internet applications which could revolutionize our lives.

Another important highlight was the active participation of the three main search engines: Google, Bing and Yahoo. Google received applause for the announcement that it will be adopting new standards which will conduct the company on a slow journey towards more intelligent research methods. This quite a change from last year when Marissa Meyer, vice president of Search Product and User Experience, stated that Google wasn’t interested in semantic research.

Another significant element emerged on the final day:  the growing efforts of the American government to increase, over the coming years, the availability of its own data (Operation Transparency) and make it accessible even through intelligent technology.

The Semantic Technology Conference was also a great success for Expert System. In our third consecutive year of participation, we were involved in five workshops and panels in which the explosive potential of two areas of great interest were examined: semantic applications for mobile networks and online advertising.

To sum up these few days, I can say that the fifth edition of the Semantic Technology Conference was a success. The participants totaled 1,170, a 16% increase from last year. Specifically, there was an increase in participation in the business area, which was almost 20% of total participation. Concrete solutions and activities were presented and given the economic crisis, much attention was paid to the success stories of cost- saving projects for strategic activities, such as customer care and competitive intelligence.

And that’s all, folks…I’m off to dine in a restaurant on the Californian coast with a great Oceanside view (for a couple days a year it’s not completely shrouded in fog).

 

Author: Luca Scagliarini


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