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Sublime & Subliminal – Semantics for Online Advertising

Expert System’s Upcoming Webinar

Welcome to Expert System Live Webinar:
Sublime & Subliminal: Semantics for Online Advertising

Web advertising hasn’t delivered its potential value to advertisers.

The main problem is that ads and search results are matched on simplistic keywords and not their meaning. Advertisements placed on a page are often irrelevant to the content on the page.  Advertisers pay to design ads, pay to place ads and pay for the click-troughs’.  Mismatches cost money and diminish brands.
Only semantics – understanding the meaning of the words- can make accurate matches and increase the click through rate and the revenue associated for advertisers, content providers, and advertising networks.

 

Join your peers for a presentation and roundtable discussion with Expert System on semantic technology that addresses today’s online ad shortfall.

This is a free webinar brought to you by Expert System.
To register send an e-mail to webinar@expertsystem.net

DATE/TIME: October 8th 2008, 9:00 am PT, 12:00 pm ET USA; 5:00 pm UK.
Duration: 30 Minutes. Q&A session immediately following.
Focus On: semantics as a leading technology to provide and effective way to link the content of a page with relevant ads.

In this webinar you will learn how semantics;

Automatically analyzes Web pages to identify the most relevant topics and extract the main themes included in the text;
Classifies content by assigning the category related to the text in real time, based on an optimized taxonomy and with high precision;
Processing the text and collecting all useful data in an output format structured to be easily uploaded into a database;
Provides details on actual users of specific Web sites, so companies can tailor their messaging, plan for future investments, and coordinate timing of ad placements.

Sublime & Subliminal: Semantics for Online Advertising.
Download the presentation.

 


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